Shh. Listen. Hear that? It's the squalling cry of a newborn baby website that launched today. Readership is an innovative new opportunity for wannabe authors. It kind of reminds me of Wattpad but with the extra added bonus of potential money for the author. Here's their schtick:

"Readership is a digital book publisher controlled by readers. It was created out of a desire to see more publishers embedding themselves in online culture."

Okay, so I don't really know what that whole culture thing means, but the rest of the premise sounds interesting. I like the idea of readers getting a say in what gets printed. Here's how it works:

• Writers upload extracts of their work
• Readers vote yes or no if they think it should get published
• Readers add donations to every yes vote
• Every title that reaches its target gets published
• If a reader votes no, they supply feedback as to why . . . which is invaluable to an author

The launch is being kicked off with a campaign that invites any writer to upload their work and see what the online world thinks. Readership will enable votes later on in the year, so make sure your work is uploaded ahead of time for when they open their doors to readers.