One of my author buddies mentioned to me that she's getting bogged down by all the marketing expectations heaped upon her head by her publisher. Maintaining an active presence in social media. Hip-hopping around on blog tours. Book-signings. Web-chats. The list is endless and takes a huge chunk of time. But is all that time spent trying to drive up sales really worth the effort?

Some say nope, the best marketing you can do as an author is to write your next book. I'm inclined to pitch my tent in that field. Not that I mind shooting the breeze on Facebook or putting up some pix on Instagram, but writing is in my blood, NOT marketing. Why does this work? Because each new title broadens your name recognition and generates sales for your previous works.